格策美文教你学写《可可香奈儿唇膏广告词》小技巧（精选5篇）

更新日期:2025-06-13 00:42

写作核心提示：

撰写关于可可香奈儿唇膏的广告词时，需要注意以下事项：
1. "品牌定位"：首先明确可可香奈儿的品牌定位，即奢侈、优雅、时尚。广告词应体现这些特点。
2. "产品特点"：详细描述可可香奈儿唇膏的独特卖点，如成分、质地、颜色、持久度等。
3. "目标受众"：了解目标消费者的年龄、性别、消费习惯等，确保广告词符合他们的喜好。
4. "情感共鸣"：通过广告词传达一种情感，如自信、美丽、爱情等，引发消费者的共鸣。
5. "创意独特"：运用创意手法，使广告词具有吸引力，易于传播。
以下是一些建议的事项：
1. "标题"：简洁有力，能够引起读者兴趣。例如：“可可香奈儿唇膏，让你的美丽无懈可击！”
2. "开头"：用引人入胜的开头，迅速抓住读者注意力。例如：“在繁华都市的每一个角落，都有可可香奈儿唇膏的倩影。”
3. "产品描述"：突出产品特点，如：“蕴含天然可可精华，滋润保湿，让你的双唇绽放迷人光彩。”
4. "情感表达"：用富有感染力的语言，表达产品带来的美好情感。例如：“涂抹上可可香奈儿唇膏，让你自信满满，成为众人焦点。”
5. "结尾"：简洁有力，再次强调

这才是文案！"香奈儿"的经典广告语

这才是文案！"香奈儿"的经典广告语

1、Fashion passes, style remains.

时尚会过去，但风格永存。

2、Don't spend time beating on a wall,

hoping to transform it into a door.

不要浪费时间敲一堵墙，你无法将其变做一扇门。

3、In order to be irreplaceable,

one must always be different.

想要无可取代，就必须时刻与众不同。

4、I love luxury. And luxury lies not in richness and ornateness but in the absence of vulgarity.

Vulgarity is the ugliest word in our language. I stay in the game to fight it.

我爱奢侈。奢侈并不意味着贵重与装饰华丽，奢侈就是屏除粗俗。

粗俗是我们语言中最丑的一个词。我从事设计就是为了对抗粗俗。

5、Look for the woman in the dress.

It there is no woman, there is no dress.

记得要寻找穿衣服的女人。

如果完全看不到女人，衣服的意义就失去了。

6、Some people think luxury is the opposite of poverty.

It is not. It is the opposite of vulgarity.

有些人认为奢侈的反义词是贫穷。事实上不是这样。奢侈的反义词是粗俗。

7、Innovation! One cannot be forever innovating.

I want to create classics.

创造！人不能永远创造。我想做的是制作经典。

8、A girl should be two things: classy and fabulous

每个女孩都该做到两点：有品位并光芒四射。

9、“Where should one use perfume?" a young woman asked.

"Wherever one wants to be kissed," I said.

“应该在何处擦香水？”一位少妇问我。

“只要是想被亲吻的地方”我如此。

10、Dress shabbily and they remember the dress;

dress impeccably and they remember the woman.

穿着破旧，则人们记住衣服；

穿着无暇，则人们记住衣服里的女人。

11、I don't understand how a woman can leave the house without fixing herself up a little - if only out of politeness. And then, you never know, maybe that's the day she has a date with destiny. And it's best to be as pretty as possible for destiny.

我无法理解一个女人怎么可以毫不修饰就走出家门，哪怕出于礼貌也该打扮一下。而且，你永远也猜不到，也许那天就是她与真命天子约会的一天。

而为了自己的真命天子总是越美丽越好。

12、Luxury must be comfortable,

otherwise it is not luxury.

奢侈就必须舒适，否则就不是奢侈。

13、Fashion is made to become unfashionable.

时尚创造就是为了使之过时。

14、There is no time for cut-and-dried monotony.

There is time for work. And time for love. That leaves no other time.

没有时间做一成不变的单调事。

工作需要时间，爱情需要时间，就没有时间做其他了。

15、The best colour in the whole world,

is the one that looks good, on you!

最适合你的颜色，才是世界上最美的颜色。

16、Success is often achieved by those who don't know that failure is inevitable.

取得成功的人往往是不知道失败是无可避免的那些人。

17、A woman who doesn't wear perfume has no future.

不用香水的女人没有未来。

【本文转载自微信公众号“3D创意广告”。】

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这才是文案！"香奈儿"的经典广告语

这才是文案！"香奈儿"的经典广告语

1、Fashion passes, style remains.

时尚会过去，但风格永存。

2、Don't spend time beating on a wall,

hoping to transform it into a door.

不要浪费时间敲一堵墙，你无法将其变做一扇门。

3、In order to be irreplaceable,

one must always be different.

想要无可取代，就必须时刻与众不同。

4、I love luxury. And luxury lies not in richness and ornateness but in the absence of vulgarity.Vulgarity is the ugliest word in our language. I stay in the game to fight it.

我爱奢侈。奢侈并不意味着贵重与装饰华丽，奢侈就是屏除粗俗。

粗俗是我们语言中最丑的一个词。我从事设计就是为了对抗粗俗。

5、Look for the woman in the dress.

It there is no woman, there is no dress.

记得要寻找穿衣服的女人。

如果完全看不到女人，衣服的意义就失去了。

6、Some people think luxury is the opposite of poverty.

It is not. It is the opposite of vulgarity.

有些人认为奢侈的反义词是贫穷。事实上不是这样。奢侈的反义词是粗俗。

7、Innovation! One cannot be forever innovating.

I want to create classics.

创造！人不能永远创造。我想做的是制作经典。

8、A girl should be two things: classy and fabulous

每个女孩都该做到两点：有品位并光芒四射。

9、“Where should one use perfume?" a young woman asked.

"Wherever one wants to be kissed," I said.

“应该在何处擦香水？”一位少妇问我。

“只要是想被亲吻的地方”我如此。

10、Dress shabbily and they remember the dress;

dress impeccably and they remember the woman.

穿着破旧，则人们记住衣服；

穿着无暇，则人们记住衣服里的女人。

11、I don't understand how a woman can leave the house without fixing herself up a little - if only out of politeness. And then, you never know, maybe that's the day she has a date with destiny. And it's best to be as pretty as possible for destiny.

我无法理解一个女人怎么可以毫不修饰就走出家门，哪怕出于礼貌也该打扮一下。而且，你永远也猜不到，也许那天就是她与真命天子约会的一天。

而为了自己的真命天子总是越美丽越好。

12、Luxury must be comfortable,

otherwise it is not luxury.

奢侈就必须舒适，否则就不是奢侈。

13、Fashion is made to become unfashionable.

时尚创造就是为了使之过时。

14、There is no time for cut-and-dried monotony.

There is time for work. And time for love. That leaves no other time.

没有时间做一成不变的单调事。

工作需要时间，爱情需要时间，就没有时间做其他了。

15、The best colour in the whole world,

is the one that looks good, on you!

最适合你的颜色，才是世界上最美的颜色。

16、Success is often achieved by those who don't know that failure is inevitable.

取得成功的人往往是不知道失败是无可避免的那些人。

17、A woman who doesn't wear perfume has no future.

不用香水的女人没有未来。

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